What is ACoS (Advertising Cost of Sales) on Amazon?

Advertising is a big part of operating any online business, and Amazon is no different. Advertising Cost of Sales (ACoS) is a key metric to...

What Is a Lightning Deal and Why Is It Important for My Brand?

A lightning deal is a type of flash sale which appears under a section on Amazon’s homepage called ‘Today’s Deals.’ Here, consumers will find...

How to Handle Negative Product Reviews on Amazon

No matter what type of product you sell, negative product reviews are inevitable. They’re simply a part of life for anyone selling products...

How to Stop Falling Product Rankings on Amazon

 

If you’re selling on Amazon, are a number of metrics that you’re probably monitoring closely. Your product ranking is one of the most important...

All You Need to Know About Amazon Giveaways

Who doesn’t love a giveaway? Sweepstakes and giveaway events are a fun and interactive way to get shoppers to engage with your brand, attract new...

5 Reasons To Think of Amazon as Your Second D2C

Nowadays, anyone can sell online. From local listings to template websites, boutiques to warehouses and department stores, customers can find just...

Help! I have CRaPped-Out Products!

If you’ve been selling your products on Amazon, you may have heard of CRaP, Amazon’s term for products that ‘Can’t Realize a Profit.’

Amazon is...

Everything You Need to Know About Amazon's Dash Buttons

Just imagine: After cooking a delicious five-course meal and enjoying a great evening with your family and friends that burns late into the night,...

These 10 Amazon Storefronts Will Give You Serious Marketplace Envy

Shopping can either be a delightful or a nightmarish experience.

From big department stores to boutique shops, lots of time and money is spent...

How to get the Amazon Best Seller Badge

Some may say that obtaining the Amazon Best Seller badge is like capturing a unicorn. It may be difficult, but it is, unlike unicorn hunting, not...