Digital Assistants Are Changing the Way We Buy and Sell

 

“Alexa, what dog food should I buy for Brutus?”

Whether it’s getting kibble recommendations, or reordering your favorite shampoo, digital...

Amazon's Price Parity S-4 Seller Term Has Changed

Amazon's Price Parity S-4 Seller Term has changed. Amazon's Price Parity S-4 Seller Term has changed. This means that sellers can list lower on...

How to Become an Amazon 3P Seller

These days, more than 50% of Amazon’s sales come from third-party sellers. If you’re one of those brands who stopped receiving purchase orders...

The Manufacturer's Dilemma: Amazon's Vendor Central, Seller Central, and Now Vendor Singularity

Evolving beyond manufacturing

So you are a brand, a manufacturer, an inventor of product and experiences. Traditionally brands and manufactures...

Amazon 3P: Frequently Asked Questions and Things to Consider

There are two ways to sell your products on the Amazon marketing place. Amazon buys your inventory in what is called a 1P or Vendor relationship...

What is ACoS (Advertising Cost of Sales) on Amazon?

Advertising is a big part of operating any online business, and Amazon is no different. Advertising Cost of Sales (ACoS) is a key metric to...

What Is a Lightning Deal and Why Is It Important for My Brand?

A lightning deal is a type of flash sale which appears under a section on Amazon’s homepage called ‘Today’s Deals.’ Here, consumers will find...

How to Handle Negative Product Reviews on Amazon

No matter what type of product you sell, negative product reviews are inevitable. They’re simply a part of life for anyone selling products...

How to Stop Falling Product Rankings on Amazon

 

If you’re selling on Amazon, are a number of metrics that you’re probably monitoring closely. Your product ranking is one of the most important...

All You Need to Know About Amazon Giveaways

Who doesn’t love a giveaway? Sweepstakes and giveaway events are a fun and interactive way to get shoppers to engage with your brand, attract new...