Analysis: High Amazon Star Rating Ups Conversion, Sales, and Sessions

Curating positive ratings and reviews on your Amazon listing is one of the easiest ways to increase consumer trust, brand equity, and sales....

Pattern Analysis on Amazon Star Rating Featured in New York Times, Buzzfeed

It's no secret that fake reviews plague Amazon (and other ecommerce marketplaces). Pattern's ecommerce experts were recently interviewed by The...

How to Handle Negative Product Reviews on Amazon

No matter what type of product you sell, negative product reviews are inevitable. They’re simply a part of life for anyone selling products...

Why Are Reviews on Amazon Important?

Online shopping has replaced the personal, human element with a digital conversion funnel. As Amazon approached four percent of net retail sales...

5 Things Your Brand Should Be Doing on Amazon

Seventy-two percent of shoppers in the United States, France, Germany, and the UK use Amazon when looking for products. Fifty-six percent will...

“Black Hat“ Tactics Hurt Your Amazon Sales. Here's How to Fight Back.

What are Black Hat Tactics, and are they hurting your Amazon sales? As both a first and third party seller with experience driving Amazon sales...