What is ACoS (Advertising Cost of Sales) on Amazon?

Advertising is a big part of operating any online business, and Amazon is no different. Advertising Cost of Sales (ACoS) is a key metric to...

What Is a Lightning Deal and Why Is It Important for My Brand?

A lightning deal is a type of flash sale which appears under a section on Amazon’s homepage called ‘Today’s Deals.’ Here, consumers will find...

How to Handle Negative Product Reviews on Amazon

No matter what type of product you sell, negative product reviews are inevitable. They’re simply a part of life for anyone selling products...

How to Stop Falling Product Rankings on Amazon

 

If you’re selling on Amazon, are a number of metrics that you’re probably monitoring closely. Your product ranking is one of the most important...

5 Reasons To Think of Amazon as Your Second D2C

Nowadays, anyone can sell online. From local listings to template websites, boutiques to warehouses and department stores, customers can find just...

8 Reasons Why Your Products Should be on Amazon

So, you’re thinking about selling your products on Amazon. There are clear opportunities and advantages when it comes to selling through one of...

How to Prepare your Brand for Black Friday and Cyber Monday on Amazon

Amazon accounted for about half of all Black Friday/Cyber Monday sales last year. With the online retail giant continuing to dominate the market,...

Understanding the Amazon Headline Search, Product Display, and Sponsored Product Ads

Unless you’ve lived under a rock for the past several years, you’re aware that Amazon has completely revolutionized the e-commerce space....

5 Things Your Brand Should Be Doing on Amazon

Seventy-two percent of shoppers in the United States, France, Germany, and the UK use Amazon when looking for products. Fifty-six percent will...

How Do I Optimize for SEO on Amazon?: Best Practices

There are now more than two million third-party sellers on Amazon. With so much competition, how do make sure potential customers are seeing your...