What is Amazon Exclusive?

 

The Amazon Exclusives program was launched in 2015, featuring just five sellers. The goal was to connect with the latest, most innovative...

Amazon has a social media platform?: We tried out Spark.

Most likely, you didn't know that Amazon has a social media platform called Spark. And you'd be in good company. With Facebook, Instagram,...

What is ACoS (Advertising Cost of Sales) on Amazon?

Advertising is a big part of operating any online business, and Amazon is no different. Advertising Cost of Sales (ACoS) is a key metric to...

What Is a Lightning Deal and Why Is It Important for My Brand?

A lightning deal is a type of flash sale which appears under a section on Amazon’s homepage called ‘Today’s Deals.’ Here, consumers will find...

How to Handle Negative Product Reviews on Amazon

No matter what type of product you sell, negative product reviews are inevitable. They’re simply a part of life for anyone selling products...

How to Stop Falling Product Rankings on Amazon

 

If you’re selling on Amazon, are a number of metrics that you’re probably monitoring closely. Your product ranking is one of the most important...

5 Reasons To Think of Amazon as Your Second D2C

Nowadays, anyone can sell online. From local listings to template websites, boutiques to warehouses and department stores, customers can find just...

8 Reasons Why Your Products Should be on Amazon

So, you’re thinking about selling your products on Amazon. There are clear opportunities and advantages when it comes to selling through one of...

How to Prepare your Brand for Black Friday and Cyber Monday on Amazon

Amazon accounted for about half of all Black Friday/Cyber Monday sales last year. With the online retail giant continuing to dominate the market,...

Understanding the Amazon Headline Search, Product Display, and Sponsored Product Ads

Unless you’ve lived under a rock for the past several years, you’re aware that Amazon has completely revolutionized the e-commerce space....