5 Methods to Strategically Increase Profit Margins on eCommerce

ICYMI, eCommerce sales are booming (and they’re only expected to keep growing). If you’re going to take your fair share of the profit, you have to...

The Benefit of Rules-Based Advertising for eCommerce

Sometimes it can be difficult to see the benefit of spending money on advertising. However, that doesn’t mean all ad spend is bad or useless. Here...

Pros and Cons of the New Amazon Posts Beta for Vendors

It’s official. Amazon is trying out another Amazonian social media copycat platform to sell products. Amazon’s recently announced beta feature for...

3 Ways to Stop Overspending on Advertising

When it comes to an eCommerce marketing strategy, advertising can widen your brand’s reach, draw more eyes to your products, and ultimately...

What Is Amazon DSP and How Does it Work?

Hoping to expand your advertising reach? Amazon's new demand-side platform (DSP) may be the answer.

Digital Assistants Are Changing the Way We Buy and Sell

 

“Alexa, what dog food should I buy for Brutus?”

 

Whether it’s getting kibble recommendations, or reordering your favorite shampoo, digital...

What You Need to Know About Amazon's Ad Revenue

For the first time, Amazon reported more than $3 billion of advertising revenue for the fourth quarter of 2018. The ad business reached $3.38...

Tips and Tricks for Awesome Looking Product Images on Amazon

Images are one of the most enticing parts of a product listing on Amazon.

 

When a potential customer visits your store, you have only seconds to...

What is Amazon AMS? Amazon Advertising and the Advertising Console

For most sellers, advertising will inevitably make up a large part of their overall strategy. But it can be difficult to know where to start. If...

What Are Negative Keywords?

If you’re selling on Amazon, you’re probably up to speed when it comes to choosing keywords. You’ve likely narrowed down your target audience, and...