Pattern Acquires Global eCommerce Consultancy Practicology
Acquisition will help Pattern’s brand partners break into Europe and Asia Pacific
LEHI, UT – October 4, 2018 - Pattern, which specializes in helping brands to accelerate their eCommerce growth, has acquired UK-headquartered eCommerce consultancy Practicology. The acquisition is part of Pattern’s broader strategy to provide more expertise and services that support brands with their international eCommerce expansion and growth.
“Given the global trajectory of eCommerce, and the difficulty for brands to achieve global momentum, we are excited to provide brands with top-tier global capabilities,” said Pattern CEO David Wright. “Practicology are industry-leading experts and adding this expertise to our portfolio will further our goal to help brands grow and protect their brands online.”
Together, Practicology and Pattern will offer support to consumer brands and retailers who want to expand their eCommerce business globally. Practicology’s strategic guidance and outsourced eCommerce team model is matched by Pattern’s considerable expertise in selling and distributing on marketplaces such as Amazon, eBay, Jet and others.
“Having spent time with the Pattern team,” remarked Practicology’s Founder and Chairman, Martin Newman, “I am extremely confident in the cultural fit and complementary service offerings of our respective businesses. I am excited by the opportunity for Practicology’s clients to benefit from Pattern’s marketplace expertise, and for Pattern’s partners to further develop their international online propositions.”
Practicology has helped many brands to enter and optimize their eCommerce offerings in markets including the UK, Europe, Hong Kong, China, and Australia including: Pandora, Nike, and Skechers.
iServe was recently named a fastest growing company by Inc. 500, at number 141, and has grown to become a $200 million-plus turnover business. iServe enables brands to accelerate their eCommerce growth partnering with brands such as Samsonite, Skullcandy, Panasonic, and Sylvania.
Pattern is the world’s leading growth intelligence organization for eCommerce, offering a full suite of monitoring, compliance, sales, advertising, fulfillment and growth services for hundreds of customers across six continents. Pattern operates multiple global distribution centers and is ranked among the top 10 Amazon sellers globally. For more information, visit www.pattern.com.
Practicology is a strategic digital consultancy founded in 2009 with offices in the UK, United Arab Emirates, China, Hong Kong, and Australia. Practicology’s mission is to help our retail and consumer brand clients around the world solve their digital and omnichannel challenges; ultimately to sell more and build profitable relationships with their customers. For more information, visit www.practicology.com.
David Wright, Founder & CEO
John LeBaron, VP of Marketing
Martin Newman, Chairman
Joanna Perry, Head of Marketing