John LeBaron

VP of Marketing

Recent Posts

Pattern Founders Sit Down with Silicon Slopes to Discuss Company Story, Industry Success and Future Plans

On Friday, May 3rd, Silicon Slopes hosted Pattern Co-founders David Wright (CEO) and Melanie Alder (CIO) as featured guests for their entrepreneur...

Silicon Slopes Pushing Back on Stereotypes: Women in Tech

Of the hundreds of photos I took at the 2019 Silicon Slopes Tech Summit, this one is my favorite.

Help! I'm Facing Price Erosion!

Are your prices being undercut by online resellers? When those resellers lower their prices, they’re usually quickly followed by other resellers,...

What Is a Lightning Deal and Why Is It Important for My Brand?

A lightning deal is a type of flash sale which appears under a section on Amazon’s homepage called ‘Today’s Deals.’ Here, consumers will find...

Hello. We're Pattern.

Nice to meet you! We’d like to formally introduce ourselves. We’re Pattern.

Despite our name, we aren’t fabric or paisley specialists—but we’re...

How to Handle Negative Product Reviews on Amazon

No matter what type of product you sell, negative product reviews are inevitable. They’re simply a part of life for anyone selling products...

These 10 Amazon Storefronts Will Give You Serious Marketplace Envy

Shopping can either be a delightful or a nightmarish experience.

From big department stores to boutique shops, lots of time and money is spent...

Pattern Acquires Global eCommerce Consultancy Practicology

Acquisition will help Pattern’s brand partners break into Europe and Asia Pacific

LEHI, UT – October 4, 2018 - Pattern, which specializes in...

5 Things Your Brand Should Be Doing on Amazon

Seventy-two percent of shoppers in the United States, France, Germany, and the UK use Amazon when looking for products. Fifty-six percent will...

What Are Sponsored Products on Amazon?

There are now more than 560 million products available on Amazon. This makes it increasingly difficult for sellers to get their products in front...