Eleanor Adams

Eleanor Adams is the Marketing Copywriter for Pattern.

Recent Posts

Walmart Surpasses eBay for No. 2 Share of U.S. Retail Ecommerce Sales

Walmart may not be on Amazon's level yet, but it's slowly but surely making a name for itself in the ecommerce space. Walmart just surpassed eBay...

Winning on Global Ecommerce, Silicon Slopes Tech Summit 2020 Recap

We had a blast last week as a Title Sponsor at the 2020 Silicon Slopes Tech Summit. We had 1,300+ booth visitors, spent 45 volunteer hours helping...

Analysis: High Amazon Star Rating Ups Conversion, Sales, and Sessions

Curating positive ratings and reviews on your Amazon listing is one of the easiest ways to increase consumer trust, brand equity, and sales....

The 2020 Ecommerce Product Photography Guide to Storytelling Success

It’s easy for anyone to put up one or two crappy images that display their product on Amazon or other marketplaces. So what really makes your...

How a Facebook Live Event Drives Engagement

Facebook Live has been around since 2016. But is it still a thing? Is it worth doing? Why would your brand want to do it? And if so, how does...

Pattern’s 2019 Year in Review: Look How Far We've Come

It’s been a year to remember. A year ago, we had just rebranded to Pattern from iServe, acquired the international consulting firm Practicology,...

What Can You Do on Amazon Vendor Central (1P) that You Can’t Do on Seller Central (3P)?

Making the switch from a first-party (1P) relationship to third-party (3P) relationship on Amazon can be daunting. You don’t want to lose any...

Baby Yoda Knockoffs Show Why You Need to Protect Your Brand Online

When you have a product in high demand by consumers, brand protection on ecommerce becomes ever more important as knockoffs and fakes inevitably...

Quick 2019 Black Friday and Cyber Monday Ecommerce Stats

Ecommerce holiday sales have been growing steadily over the last seven years. To give you a good idea of how Black Friday and Cyber Monday grew...

Pattern Analysis on Amazon Star Rating Featured in New York Times, Buzzfeed

It's no secret that fake reviews plague Amazon (and other ecommerce marketplaces). Pattern's ecommerce experts were recently interviewed by The...