Eleanor Adams

Eleanor Adams is the Marketing Copywriter for Pattern.

Recent Posts

The 2020 Ecommerce Product Photography Guide to Storytelling Success

It’s easy for anyone to put up one or two crappy images that display their product on Amazon or other marketplaces. So what really makes your...

How a Facebook Live Event Drives Engagement

Facebook Live has been around since 2016. But is it still a thing? Is it worth doing? Why would your brand want to do it? And if so, how does...

Pattern’s 2019 Year in Review: Look How Far We've Come

It’s been a year to remember. A year ago, we had just rebranded to Pattern from iServe, acquired the international consulting firm Practicology,...

What Can You Do on Amazon Vendor Central (1P) that You Can’t Do on Seller Central (3P)?

Making the switch from a first-party (1P) relationship to third-party (3P) relationship on Amazon can be daunting. You don’t want to lose any...

Baby Yoda Knockoffs Show Why You Need to Protect Your Brand Online

When you have a product in high demand by consumers, brand protection on ecommerce becomes ever more important as knockoffs and fakes inevitably...

Quick 2019 Black Friday and Cyber Monday Ecommerce Stats

Ecommerce holiday sales have been growing steadily over the last seven years. To give you a good idea of how Black Friday and Cyber Monday grew...

Pattern Analysis on Amazon Star Rating Featured in New York Times, Buzzfeed

It's no secret that fake reviews plague Amazon (and other ecommerce marketplaces). Pattern's ecommerce experts were recently interviewed by The...

5 Reasons Why Customers Might Be Turning Their Backs on Amazon

After all Amazon’s efforts to please the customer, could customers be turning their backs on Amazon? Is Jeff Bezo’s famous “obsessive compulsive”...

We Tried Out Amazon Live. Here's How it Influenced Sales

Livestreaming isn’t a new concept. Facebook, Instagram, and even international marketplaces like Taobao have used livestreaming to drive sales and...

How to Quickly Resolve an Amazon Hazmat Review (Dangerous Goods)

Managing inventory with Amazon FBA is a full-time job, especially when Amazon throws curveballs like marking your product as a Dangerous Good or...