Cassandra Shaffer

Marketing Manager

Recent Posts

Digital Assistants are Changing the Way We Buy And Sell

 

“Alexa, what dog food should I buy for Brutus?”

Whether it’s getting kibble recommendations, or reordering your favorite shampoo, digital...

What you Need to Know About Amazon's Ad Revenue

For the first time, Amazon reported more than $3 billion of advertising revenue for the fourth quarter of 2018. The ad business reached $3.38...

Selling Policies and Code of Conduct on Amazon

Like any eCommerce platform, Amazon has a detailed code of conduct and a number of policies that sellers must abide by. Failing to follow this...

How You Wish Your Product Images Looked on Amazon

If you’re searching for some product photography inspiration, you are exactly where you need to be.

 

Whether you are just getting started or a...

Tips and Tricks for Awesome Looking Product Images on Amazon

Images are one of the most enticing parts of a product listing on Amazon.

 

When a potential customer visits your store, you have only seconds to...

What is Amazon AMS?: Amazon Advertising and the Advertising Console

For most sellers, advertising will inevitably make up a large part of their overall strategy. But it can be difficult to know where to start. If...

How to Improve Customer Retention on Amazon

Brand loyalty is decreasing every day. Thanks to the World Wide Web, customers can access products from businesses around the world. With more...

What are Negative Keywords?

If you’re selling on Amazon, you’re probably up to speed when it comes to choosing keywords. You’ve likely narrowed down your target audience, and...

10 of the Weirdest Things You Can Buy on Amazon

 

Amazon is by far one of the most popular shopping sites on the planet. Whether it’s textbooks or shampoo for your dog, you can have virtually...

What are Amazon add on items and how do they work?

Have you recently received a new ‘add-on item tag on one of your products? Maybe you’re wondering what exactly this means for your business?...