Cassandra Shaffer

Marketing Manager

Recent Posts

What Are the Differences Between A+ Content and Premium A++ Content?

Long gone are the days when Amazon listings were limited to a product description, five bullet points, and eight pictures.

All You Need to Know About Amazon's Private Label Brands

You know Amazon, but what you may not know is that the online retail giant owns 146 private label brands that operate in dozens of markets on its...

The Ultimate Last-Minute Holiday Checklist for Amazon Sellers

With the holidays quickly approaching and sales on Amazon are on the rise, you want to make sure your Amazon store is prepared for those...

What Is Amazon DSP and How Does it Work?

Hoping to expand your advertising reach? Amazon's new demand-side platform (DSP) may be the answer.

Amazon Moves Closer to Customers With New ‘Counter’ Pick-Up Service

One of Amazon’s biggest challenges has been how to find its way into brick-and-mortar retail without the massive expense involved in setting up...

How Amazon Project Zero Can Help Brands Fight Counterfeit Products

Many brands have massive problems with counterfeit copies of their products being sold online. Not only does this have a huge impact on profits,...

5 Tips for Writing Awesome Amazon Product Descriptions

Amazon is the largest retailer in the world, making it likely that you’ll be listing at least some of your products on the site. But with so many...

Amazon Vendor Singularity: What Does It Mean for You?

Right now, there is a lot of fear and uncertainty around selling on Amazon. We recently had a roundtable to discuss 3P selling, what it looks like...

How to Fight Back Against Dynamic Pricing

Right now, one of the key challenges for businesses is controlling the sales of their products on the marketplaces- particularly Amazon. 

 

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Going Beyond Amazon and Breaking Into Other Marketplaces

If you’re considering branching out from Amazon, you may be wondering how to get started. There’s no question that Amazon has positioned itself as...