Cassandra Shaffer

Marketing Manager

Recent Posts

What Is Amazon DSP and How Does it Work?

Hoping to expand your advertising reach? Amazon's new demand-side platform (DSP) may be the answer.

Amazon Moves Closer to Customers With New ‘Counter’ Pick-Up Service

One of Amazon’s biggest challenges has been how to find its way into brick-and-mortar retail without the massive expense involved in setting up...

How Amazon Project Zero Can Help Brands Fight Counterfeit Products

Many brands have massive problems with counterfeit copies of their products being sold online. Not only does this have a huge impact on profits,...

5 Tips for Writing Awesome Amazon Product Descriptions

Amazon is the largest retailer in the world, making it likely that you’ll be listing at least some of your products on the site. But with so many...

Amazon Vendor Singularity: What Does It Mean for You?

Right now, there is a lot of fear and uncertainty around selling on Amazon. We recently had a roundtable to discuss 3P selling, what it looks like...

How to Fight Back Against Dynamic Pricing

Right now, one of the key challenges for businesses is controlling the sales of their products on the marketplaces- particularly Amazon. 

 

Vorys...

Going Beyond Amazon and Breaking Into Other Marketplaces

If you’re considering branching out from Amazon, you may be wondering how to get started. There’s no question that Amazon has positioned itself as...

How to Successfully Navigate a 3P Presence on Amazon

More than half of all Amazon sales today come from third-party sellers. But navigating the environment can be a little tricky. We recently had a...

Digital Assistants Are Changing the Way We Buy and Sell

 

“Alexa, what dog food should I buy for Brutus?”

 

Whether it’s getting kibble recommendations, or reordering your favorite shampoo, digital...

What You Need to Know About Amazon's Ad Revenue

For the first time, Amazon reported more than $3 billion of advertising revenue for the fourth quarter of 2018. The ad business reached $3.38...

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