Cassandra Shaffer

Marketing Manager

Recent Posts

What Sellers Should Know About the Proposed Shop Safe Act

U.S. lawmakers proposed a bill on Monday, March 2, that would hold ecommerce companies liable for counterfeit products sold on their platforms.

Will Ecommerce Emerge from COVID-19 for Better or for Worse?

Since the World Health Organization officially declared COVID-19, or Coronavirus, a pandemic on Wednesday, March 11, things in the U.S. have moved...

Online Grocery Is Growing. Here Are the Trends on Amazon, Walmart

In a world where convenience is king and you can buy pretty much anything from the comfort of your couch—new clothes and shoes for growing...

Does Fast Shipping Make or Break a Marketplace?

For better or worse, we live in a time of instant gratification. And in many ways, ecommerce, particularly Amazon, has worked to capitalize on...

Your 2020 Guide to Winning Amazon's Buy Box

Selling on Amazon is an integral part of your ecommerce strategy to move your products, which happens to be a fact of being involved in anything...

How to Optimize a Product Page Specifically to Drive Sales

Your product pages are like the window displays of your Amazon store: if they don’t look organized and appealing, customers probably won’t bite....

4 Quick Ecommerce Terms You Should Know

Ecommerce is what we do. At Pattern, our business solutions have a proven track record of boosting sales volume, driving traffic, and increasing...

Everything You Need to Know About Using Amazon Coupons

Consumers are discount loving creatures—we’ll go out of our way to snatch up a great sale item or save a few dollars on our online purchases....

A Seller’s Quick Checklist to Amazon SEO

SEO has changed everything from the way we browse the internet to the way we shop, and in 2020, it’s important that your Amazon listings are...

How the Buy Box Works and How You Can Win It

One of the best ways to get the competitive edge as a third-party merchant on Amazon is to win the Buy Box. But what is the Buy Box and how do you...