Cassandra Shaffer

Marketing Manager

Recent Posts

What is Amazon Exclusive?

 

The Amazon Exclusives program was launched in 2015, featuring just five sellers. The goal was to connect with the latest, most innovative...

What are the benefits of Amazon brand registry?

There are now more than 60,000 brands registered in Amazon’s Brand Registry around the world. It’s easy to see why, since the Amazon Brand...

How to Start Selling my Products on ebay

If you’re ready to begin selling your products on ebay, there’s no better time to get started. With more than 177 million active buyers worldwide,...

What is ACoS (Advertising Cost of Sales) on Amazon?

Advertising is a big part of operating any online business, and Amazon is no different. Advertising Cost of Sales (ACoS) is a key metric to...

How to Stop Falling Product Rankings on Amazon

 

If you’re selling on Amazon, are a number of metrics that you’re probably monitoring closely. Your product ranking is one of the most important...

All You Need to Know About Amazon Giveaways

Who doesn’t love a giveaway? Sweepstakes and giveaway events are a fun and interactive way to get shoppers to engage with your brand, attract new...

Help! I have CRaPped-Out Products!

If you’ve been selling your products on Amazon, you may have heard of CRaP, Amazon’s term for products that ‘Can’t Realize a Profit.’

Amazon is...

8 Reasons Why Your Products Should be on Amazon

So, you’re thinking about selling your products on Amazon. There are clear opportunities and advantages when it comes to selling through one of...

How to Prepare your Brand for Black Friday and Cyber Monday on Amazon

Amazon accounted for about half of all Black Friday/Cyber Monday sales last year. With the online retail giant continuing to dominate the market,...

How Do I Create An Amazon Store?

If you’re hoping to improve sales, increase trust, and grow your brand recognition, an Amazon store is a must. These stores are DIY solutions that...