Why You Need a Good D2C Management Strategy (and What It Should Look Like)

Creating a solid Direct-to-Consumer (D2C) management strategy is an integral part of succeeding at eCommerce. Many users today expect a complete...

Pattern Ranks No. 9 on UV50's Fastest-Growing Companies List in Utah Valley

Pattern was recently ranked No. 9 on Utah Valley 360's Fastest-Growing Companies list for the 2019 UV50 Awards.

Should I Sell on Marketplaces Besides Amazon? 3 eCommerce Marketing Strategies to Consider

Perfecting your Amazon marketplace management strategy is important. However, Amazon’s not the only fish in the eCommerce sea. If your love-hate...

3 Signs You Need a Distribution Partner

Delivering your products to customers in a timely and efficient manner is just one slice of the eCommerce pie of success. And Pattern can help you...

Why Are My Product Rankings Falling?

If you’ve been selling on Amazon for a while, you’ve probably noticed seen that—despite your meticulously fraught Amazon strategy—your product...

3 Ways to Stop Overspending on Advertising

When it comes to an eCommerce marketing strategy, advertising can widen your brand’s reach, draw more eyes to your products, and ultimately...

Is There a Solution to Price Erosion?

Price erosion most often happens to brands when they don’t have a MAP policy in place, or when they’re unable to enforce their MAP policies. And...

What Happens to CRaPped Out Products?

If you’ve lost control of unauthorized retailers selling your products on Amazon, you’ve probably had a few, “Oh, crap!” moments—although, “Oh,...

What to Do If You Have Grey Market Sellers Breaking MAP

Where’s the MAP? No, we don't mean Dora the Explorer’s talking, overly self-exuberant map. In the eCommerce world, MAP is an acronym for “Minimum...

I'm Bargaining Too Often With Retailers: Why You Need to Fight Margin Erosion

You sell a shirt at $34 in your brick-and-mortar stores. Customers go in, find one they like, and all seems well—until they price-check the shirt...